The Lab Skincare's mission is to provide diverse and inclusive skincare products to all. 

I designed:


Name: Maya Lee

Age: 25

Gender: Female

Ethnicity: Biracial (Korean and African American)

Occupation: Marketing Coordinator

Lifestyle: Maya is a busy young professional who is always on the go. She is passionate about her career and works hard to achieve her goals. Maya enjoys spending time with friends and family, trying out new restaurants, and staying active with yoga and dance classes.

Skin Type: Combination

Skin Concerns: Maya has struggled with acne in the past, but her skin has cleared up with consistent skincare routine. She is looking for products that will help maintain her clear skin while also addressing any occasional breakouts or uneven skin tone.

Personal Style: Maya's personal style is modern and chic with a hint of edge. She likes to experiment with makeup and skincare products to achieve a natural, glowing look.

Why "The Lab"? Maya was drawn to "The Lab" because of its commitment to inclusivity and creating products for all ranges and genders. She appreciates the brand's emphasis on using high-quality ingredients and scientific research to develop effective products. As a biracial woman, Maya feels that "The Lab" truly understands the unique needs of diverse skin types and is excited to support a brand that celebrates diversity and inclusivity.

the lab pitch deck.pdf