Personas

Whisk Factor is a confectionary/ bakery that specializes in creating delicious baked good mixes and confectionaries. To create personas for Whisk Factor, I must have first understood the target audience of the brand. Here are a few personas that are relevant for Whisk Factor:

Persona 1: The Baker

• Age: 35-50

• Occupation: Stay-at-home mom

• Education: High school diploma

• Income: Middle class

• Interests: Baking, cooking, home decor

• Personality: Creative, patient, detail-oriented, social

• Goals: To create beautiful and delicious baked goods for her family and friends

• Pain points: Limited time due to family responsibilities, difficulty finding high-quality ingredients

Persona 2: The Sweet Tooth

• Age: 18-25

• Occupation: College student

• Education: Some college

• Income: Low

• Interests: Social media, trying new foods, hanging out with friends

• Personality: Adventurous, social, impulsive

• Goals: To find unique and delicious desserts to share on social media and with friends

• Pain points: Limited funds, limited time due to college commitments

Persona 3: The Health Nut

• Age: 25-40

• Occupation: Fitness instructor

• Education: College degree

• Income: Middle class

• Interests: Healthy eating, exercise, wellness

• Personality: Health-conscious, disciplined, energetic

• Goals: To find healthy but delicious snacks and desserts to share with her fitness clients

• Pain points: Difficulty finding healthy and tasty options at other bakeries, limited time due to work commitments

By understanding the needs and desires of these personas, Whisk Factor can tailor their offerings and marketing to appeal to each group.

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