Whisk Factor Confection's mission is to get delicious, fresh baked and socially moving baked goods to all.
This comfy packaging sends a familiar, warming message to all potential customers, with the natural earth tones giving a sense of fresh, staple home ingredients. The packaging is also chic, just like the company's founder. I designed:
Logo
Cookie Mix Packaging
Stationery
Shipping Materials
Paper Products
Personas
Whisk Factor is a confectionary/ bakery that specializes in creating delicious baked good mixes and confectionaries. To create personas for Whisk Factor, I must have first understood the target audience of the brand. Here are a few personas that are relevant for Whisk Factor:
Persona 1: The Baker
Age: 35-50
Occupation: Stay-at-home mom
Education: High school diploma
Income: Middle class
Interests: Baking, cooking, home decor
Personality: Creative, patient, detail-oriented, social
Goals: To create beautiful and delicious baked goods for her family and friends
Pain points: Limited time due to family responsibilities, difficulty finding high-quality ingredients
Persona 2: The Sweet Tooth
Age: 18-25
Occupation: College student
Education: Some college
Income: Low
Interests: Social media, trying new foods, hanging out with friends
Personality: Adventurous, social, impulsive
Goals: To find unique and delicious desserts to share on social media and with friends
Pain points: Limited funds, limited time due to college commitments
Persona 3: The Health Nut
Age: 25-40
Occupation: Fitness instructor
Education: College degree
Income: Middle class
Interests: Healthy eating, exercise, wellness
Personality: Health-conscious, disciplined, energetic
Goals: To find healthy but delicious snacks and desserts to share with her fitness clients
Pain points: Difficulty finding healthy and tasty options at other bakeries, limited time due to work commitments
By understanding the needs and desires of these personas, Whisk Factor can tailor their offerings and marketing to appeal to each group.
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