Locked In Mobile Salon Booking
Design an aesthetically pleasing, clean salon booking app for women, and their stylists. This will allow women to remember their appointments, cancel easy, make payments and deposits, and view stylist’s promotions.
Conducting Interviews, paper and digital wireframing, low and high fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Research found that...
I conducted interviews & surveys and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research, was busy women who don’t have the capacity to deal with a cluttered, confusing and frustrating booking app or process. The research also revealed that it includes payment issues that often cause stylists to underbook due to a lack of trustworthy clients.
User Pain Points
I wanted this app to be simple to navigate. Because this app is mainly targeted towards busy women, the simple colors, easy to read fonts and clearly labeled buttons can help the user get what they need done in a short amount of time. These functional buttons can direct a user to a call or email in a matter of time. I stayed away from the hyperlinks such as "click here to" making sure to ensure trust and let the user know exactly what they're getting.
The Design Critique
Best if viewed on Desktop.